UX is not just for the computing-aspect of an experience.

Pre hopes: Didn’t have a lot of expectations coming in but getting a global expectation gives perspective. “Genuine stories vs. forced ones.”

“The definition of user experience depends on where you are in the world. Similar to feedback it depends on the context.”

“There isn’t a digital customer experience there’s only one customer experience.”

How does storytelling play a role in your day to day?

User Experience as a term is meaningless to most. If you can explain it in a context that someone can relate to then it will resonate.

What’s the difference between User Experience and Customer Experience?

Again, different depending on where you are. Customer Experience is end to end across all products and services across a brand. User Experience is direct interaction with the product and service.

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